What you should know
Listening to voices from around the game
Collecting and understanding the thoughts of experts helps us sharpen our position, and provides us with multi-angle views on issues in football.
Building a better understanding
Foresight strengthens our ability to understand change, and provide a credible response to the urgent questions facing today’s players.
Foresight
Pitch perfect – how turf helps players reach their potential
The latest in our Foresight series comes from Christian Theil, CEO of turfoach. The company combines agricultural expertise and sport science with the power of AI. In September 2023, turfocach was awarded Best Sports-tech Start-Up at the World Football Summit.
